Bharti Airtel rolled out another special initiative to help more Indians get on to the digital highway. Under the initiative, Airtel customers on 2G/3G mobile devices will be eligible for 30 GB data FREE data when they upgrade to a 4G smartphone. Prepaid customers will get FREE 1 GB data every day for 30 days over and above any pack they charge with. Postpaid customers will get FREE 30 GB data (with rollover) in their first bill cycle over and above their plan benefits.

This programme will complement Airtel's 'Mera Pehla Smartphone' initiative, under which Airtel is partnering mUltiple mobile handset manufacturers to create an open ecosystem of affordable 4G smartphones and bring them to the market for virtually the price of a feature phone