Bharti Airtel has acquired a strategic stake in Spectacom Global ("Spectacom") under the Airtel Startup Accelerator Program, which focuses on supporting growth of early stage Indian start-ups.
Spectacom, which has been conceptualised to produce path breaking digital content that allows people across languages, geographies and fitness levels to connect with each other and explore innovative health & fitness training programmes, is the brainchild of Adnan Adeeb and Zeba'Zaidi, the creators of the highly popular Devils Circuit military-style obstacle races.
Spectacom will also carry the exclusive digital rights for the promotion of all content for brand Devils Circuit, including the new seasons of its popular shows - The College Frenzy & The Corporate Challenge.
Airtel will work closely with Spectacom to help increase awareness and adoption of its cutting age Health & Fitness platform and encourage individuals to overcome mental barriers and achieve their full potential. Spectacom will cater to India's growing interest in staying fitter and
healthier by creating training and nutrition videos along with live extreme sporting events.
Airtel will help Spectacom to deliver this exciting exclusive digital content through its platforms Airtel Xstream and Wynk Music directly into the homes and smartphones of hundreds of millions of Indians. This deep digital distribution reach will allow Airtel customers, including youth in small towns and villages, to discover this high octane content and make the fitness movement a part of the mainstream.