The report highlights Wipro's strengths in providing high-touch customer service for its Artificial Intelligence (Al) service engagements with its next-generation tools and methodologies. Wipro's Al services act as a key enabler for its clients in building intelligent enterprises by helping them embed intelligence into their business processes and applications leveraging a broad range of Intellectual property (IP)-based platform offerings.

According to the report, industry buyers have advocated Wipro for its breadth and depth of IP and tools to deliver AI services and its ability to provide customer service (particularly onsite) and resolve problems or issues related to customer service. IDC rates Wipro highly in terms of its strategies around platforms and next-generation tools and methodologies and its breadth of AI services offerings.