Aditya Birla Group's Birla Cellulose has launched its premier international design studio in New York, USA. The design studio will display a range of over 300 varieties of fabrics in Viscose, Modal and Spunshades. The studio will also have a display of 74 shades of dope dyed Spunshades fibres from Birla Cellulose. Apart from fabric display, the studio will be actively involved in supply chain support from India, technical support to fabric manufacturers, fabric swatch support followed by yardages for making proto type samples.